Verizon

This post is focusing on Verizon's website, mainly there Verizon Wireless site.  The navigation for this site is very clear  and bold.  It is the first ting that the viewer sees when they enter the sight.  The site has a few levels of navigation and the secondary navigation is a large drop-down menu that comes directly off of the rollover link in the primary navigation.  I am not a big fan of the large drop-down menu especially when it covers up the main image on the page.  This main image usually has some sort of important message within it ad a drop-down that covers the whole thing seems to be counterproductive.

This sites architecture is very deep and the site contains pages upon pages from device information, to purchasing pages, to customer service pages and forms.  I can tell it has a deep architecture simply from looking at the secondary navigation.  There is a massive amount of terms that wold clearly have even more subcategories on their pages.

I think that the typography of the site is done very well and is organized very nicely.  Headings and more important pieces of information really jump off of the background mostly because of color usage.  the red found in the Verizon logo is used to create hierarchy as well as type size.  All of the navigation pages were very clear and when i rolled over one, i found what i was looking for and got what i expected.

The basic layout of the site remains similar when traveling from page to page and the main navigation is consistent throughout the website.  There seems to be a large main image that is the focal point of almost every page.  This seems like a good decision because customer satisfaction and usability are two traits that a buyer would want when purchasing a new cell phone or signing a contract.  These large images often include either a new product with a deal attached to it or an image of a happy customer using a Verizon product.  There are not many icons used in the site but instead they decided to simply use strong type and color.  the names of the categories seem pretty clear so additional symbolism would probably be unnecessary.

The main goal of this site is to recruit people to become Verizon Wireless customers.  The site uses strong imagery and delicate slideshows to help enhance the experience on the site and create a small sense of interaction with the user.  One feature that i found extremely helpful was the search filter bar when browsing through phones or other devices.