LRG

This post focuses on LRG, a clothing and skateboard company based in California.  They sell expensive urban attire and the company has grown to become a huge success due to there hip branding and quality of clothing.  The navigation of the LRG site is very basic with a simple horizontal list that has a strong change in its rollover and selected state.  It goes from a simple bold black type, to a green box housing a white type, a large contrast from the original Navigation.  The main navigation always seems more important then the secondary navigations because it remains a strong black type resting upon the very light background.  The extreme contrast of the navigation to the background makes it the first thing that the user sees.  The secondary navigations are usually housed in a black bar and use a lighter color.  They are also lower down on the page so you would naturally look at them after the primary navigation.

The architecture of this site is very deep as it contains a store, a blog, and many other categories and pages.  The store alone would have multiple pages.  The site does not have a flat architecture because when you click on a primary navigation link, another set of links appears down lower on the page.  You are not able to travel anywhere on the website with just one click of the mouse, it may take a couple to get where your going.

i think that the hierarchy in the typography is very clear and strong because of the drastic change in size and weight of the typefaces.  The headings are much much larger than the body copy making them instantly stand out as a headline.  Also the font looks like a web supported font so almost everything on the site is able to be html type.  The layout of the site is very consistent and stays the dame on every page you travel to.  There is always a very large image right underneath the navigation that shows a feature.

I think that the imagery used on the site further intrigues me to want to look at their clothing and other parts of the site because the photos are very well done.  There large size makes them impossible to look over and i think that using photography over some other form of imagery was the best choice for LRG.

I enjoy the color palette as well.  They managed to keep it relatively modern looking so that the clothing seems more expensive.  they also threw in a pop color to add highlights to certain things and i think that it really helps to make the site just a little bit more playful and inviting.  The main goal of the site is to get the viewer to become inspired by the ideas and philosophies that LRG stands for.  They also are trying to get you to buy some of there clothing or products.