TAWS CAN DO large format printing

This post focuses on a company based in Philadelphia called TAWS CAN DO.  They are a large format print shop that could use a lesson or two when it comes to web design.

To start things off lets talk about there navigation.  Where is it?  The primary navigation should be one of the most recognizable features on any website but on TAWS website, it is almost impossible to find.  The problem is that there is no rollover state for there navigation which surrounds the main image of the site and is contained in red boxes that are mixed in with boxed images.  I think that this site would definitely benefit from trying out a simple horizontal navigation instead of this hard to find one that they are using now.

This site does not have a very deep architecture and i know this because i was bale to click through the entire site in a couple minutes.  Many of the pages are mostly just lines of type that are changed from page to page, so the layout of the site is consistent throughout.  There is an exception to this however.  the main navigation shift from the center of the page to the left and still holds the weird format that it has on the home-page.  Other than that the grid and layout used are consistent.

The typography on this site could definitely use some work as well.  The hierarchy of type and headings is very weak and i think that it could easily be improved with the introduction of another typeface or another color.  At the moment al of the type including headings is white.  I think the headings could take on a red color as seen in the logo.  This would help me to know what is what a little better.

I think that this site would benefit from some stronger imagery because the pictures that they are using now are pretty weak and i think they are not relevant to the company.  They should use some images of things that they have printed or images of the inside of the store and the staff.

The color palette of the site is pretty harsh and hard to look at because of the white type on the black background.  I think they should lighten up the background and try using some darker type for the body copy.  I believe that this would give the site a more modern feel as well as make it seem more professional.