Apple

this post is focusing on one of the most recognizable websites ever created, apple.com  In my opinion this website is genius and i think that many other websites try to copy the sleek and clean style but just cant pull it off as well as Apple does.

The navigation of this site is simple and easy to follow and the rollover state and selected state work perfectly so that the viewer always knows what page they are on.  I also enjoy the secondary navigation and how it drops right below the main navigation.  The hierarchy between the two is very clear.  I especially like the secondary navigation for certain products where it drops down as a scroll of images so you can see the product even before you get to it's page in the site.  Some parts of the site may make it seem like it does not have a deep architecture but indeed it does.  This can be seen on the store page where the left and right sides of the site are littered with lists of links that take you to all different pages.  I can also tell that this site has very deep architecture because of the giant community of Apple product users.

The typography used is very simple and the hierarchy between headlines and body type is easily seen just by a drastic change in size as well as color.  The headings are in jet black which pops off of the bright white background of the boxes.  The secondary type is more gray so it falls back into the white a little more.  This type is also much smaller.

Overall the site has a very consistent and simple gris system that is only deviated away from slightly in the store section of the website.  this is probably just because of the amount of secondary navigation links needed on that page.  I also think that the imagery used on the site is beautiful.  It all feels very modern and sleek and clean, which is just what an Apple customer thinks of when they think of a MAC or an iPod.  i think that the color palette of the whole site works perfectly especially the slightly gray background.  That one color just seems to add a much more polished and modern feel to the whole site.

the main objective of this site is obviously to get people to become Apple product buyers and users.  The user friendly appearance and easy to use website further attracts customers.  The focal point of this site on every page is a large main image that displays a product and shows its beauty.