This site has a relatively deep architecture but you would not know that at first glance. There is no clear secondary navigation, but since you are able to buy and order paper, there tends be a good amount of pages that you will need to go through to complete the process. Almost every image on the page links to another page but there are so many images and boxes that it can sometimes get confusing. It seems like the site is to cramped and the boxes and images need more room to breathe. I think that if the website was laid out more like their blog is laid out, it would be easier to look at and easier to navigate.
I am having trouble finding a real focal point of the pages on this site as well. There are so many images using very bright and poppy colors that they seem to all be on the same level and nothing really stands out to me as something more important. I think the images could work more effectively if they were separated by some secondary text or just some more white space. I do think that the gray background was a smart decision because it makes the bright colors pop off the page but there needs to be another consistent color that separates the very bright images so they don't get jumbled against each other.
The main objective of this site is to sell me something and to inform the viewer what products French paper has to offer. However, i don't really feel this site swaying me towards french paper more than towards Mohawk or any other paper company. I wish there was a little more interactive parts of this site just to create more interest because right now it seems a bit static and boring. I can tell they are going for a younger feel with their imagery but the layout and overall confusion of the site is a turnoff for me.
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