this post is focusing on Budweiser's website. I am a fan of Bud and the site dose not let me down design and functionality wise. The navigation is very clear and easy to use basically because it is completely seperated from the rest of the site in a strong black band at the top of the page. On rollover the type lights up to become a bright white that pops off the page. In its selected state the link remains the bright white color, so it is clear which page you have traveled to. The architecture of this site is not super deep and it is very easy to follow and undertsnad where and what you are clicking on when going from page to page.
I really enjoy the large image that takes up the entire screen when you click on a main navigation link. It sot of acts like a splash page but instead of just having it for you to enter the site, they have one for you to enter and explore every page that comes directly off of the main navigation. I like the use of strong imagery in the site. Photography is always an effective method with companies like this because they are trying to sell and promote a product. The customer wants to see and experience this product even before they buy it. So photography gives them a chance to see exactly what they are getting.
i think that the colors work incredibly well. they are simply taken from the logo and applied delicately to the rest of the site. the images pop off of the solid colored backgrounds and really draw the user in to the site. The main goal of Budweiser's site is to get the user to buy their beer. So they have created a very inviting site that is extremely user friendly and uses strong imagery and headlines too draw the readers attention.
No comments:
Post a Comment